How did the redesign qualify prospective leads?

The interactive multi-step brief asks key deal parameters before calendar booking, saving attorneys hours of vetting unqualified inquiries.

Legal & B2B Services / 2026

Case study

Sterling & Croft: Establishing Digital Authority That Doubled High-Value Corporate Retainers

How a bespoke corporate web platform positioned a commercial law firm alongside tier-1 London practices and doubled qualified consultation bookings.

Talk about this project

Tech Stack: Custom WordPress Tailwind CSS PHP 8.2 LiteSpeed Edge JSON-LD Schema

Timeline: 3 Weeks Scope: Fixed Quote Ownership: 100% Client Code

Engineering Benchmarks

Before Rebuild vs. After iDesign

Verified real-world PageSpeed & conversion telemetry before and after replacing legacy page builder debt with our hand-coded architecture.

Before: Bloated Page Builder

34/100 Mobile

Mobile Load Time 4.8s (High friction)

DOM Tree Depth 2,640 nodes (Bloated)

Active Plugins 24 third-party plugins

Average Conversion Rate 1.8% (High bounce)

After: Bespoke iDesign Build

99/100 Mobile

Mobile Load Time 0.6s (Sub-second)

DOM Tree Depth 380 nodes (Semantic)

Builder Dependencies 0 plugins (Zero bloat)

Average Conversion Rate 7.4% (3.8x increase)

Key impact

Solving the right problems.

2.4x

Consultation Inquiries

Higher client qualification

98/100

Google PageSpeed Score

Zero layout shift

100%

Code & Data Ownership

Bespoke hand-coded build

Measurable outcomes focused on removing conversion friction, improving site speed, and driving genuine user inquiries.

Project breakdown

Straightforward by design.

How we framed the problem, streamlined the architecture, and deployed the build.

01 / The Challenge

Identifying friction in the customer journey

An established corporate law firm had an outdated 2018 website that failed to reflect their top-tier M&A and IP expertise. Vague messaging and slow navigation caused prospective corporate clients to leave without scheduling consultations.

02 / Our Approach

Strategic redesign & technical architecture

We restructured their practice architecture around three core service hubs (M&A, Tech IP, Commercial Contracts), creating detailed case summaries, partner deal sheets, and a frictionless consultation qualification intake form.

03 / The Solution

Fast, bespoke execution with zero bloat

A custom, editorial-grade WordPress build featuring instant practice area filtering, downloadable transaction briefs, and an automated calendar booking workflow.

Client feedback

"The new site positions us alongside the major London firms. Clients comment on how clear and authoritative our practice summaries are before we even jump on a call."

Marcus Croft / Senior Partner, Sterling & Croft LLP

Project details

Q&A on execution.

Common questions about timelines, technology stack, and how we delivered this build.

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