Fitness
Case Study: Pulse Fitness 3.2x Trial Signups
How a conversion-focused landing page redesign tripled trial signups for a boutique gym.
The Project
Solving the right problems.
Key Metrics
3.2x
Trial Signups
Per month
-38pp
Bounce Rate
From 72% to 34%
+46pp
Mobile Conversions
From 12% to 58%
The Challenge
Landing page had 72% bounce rate. Trial signup form was buried. Mobile experience was poor.
Our Approach
Rebuilt conversion funnel with visual storytelling and single-focus landing page.
The Solution
Authentic studio imagery, 3-step trial signup form, A/B tested headlines, location-specific landing pages.
"Our old website was holding us back. The new landing page does not just look good — it works."
Project details
Q&A on execution.
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