TL;DR: High-net-worth clients in Singapore make financial decisions based on trust above everything else. A financial advisory website that looks cheap, loads slowly, or lacks credibility signals loses a prospect worth SGD 500,000 in AUM before they read a word. Here is the standard that wins mandates in 2026.
MAS Compliance Checklist for Financial Websites
| Requirement | Detail | Where on Site |
|---|---|---|
| CMS/RFA licence number | Must appear on all marketing material | Footer, About page |
| Representative number | Each advisor’s MAS rep number | Advisor profile pages |
| Investment risk disclaimer | Required on product/service pages | Services, home footer |
| Performance disclaimers | Historical returns must include warnings | Any returns data shown |
| Singapore registered address | Full office address required | Contact page, footer |
Trust Signal Priority for HNW Singapore Clients
- MAS licence number prominently displayed
- Advisor credentials: CFA, CFP, CAIA with verification links
- Years of experience and AUM managed (where permitted)
- Named client testimonials (where MAS guidelines allow)
- Institutional-grade design — never cheap templates
- Studio-quality professional headshots for all advisors
- LinkedIn profile links verifiable by prospects
Design Language That Communicates Premium
- Neutral palette: navy, charcoal, white, gold accents
- Serif or premium sans-serif typography only
- Original photography — no stock businesspeople images
- Minimal, uncluttered layout — whitespace signals confidence
- Desktop-first (HNW clients research on desktop), but fully mobile-optimised
At iDesignyour.site, we build wealth management websites for Singapore firms that pass compliance review and win HNW mandates. Discuss your project.
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