TL;DR: GA4 replaced Universal Analytics in 2023. If you have not migrated your Singapore WordPress site yet, you are flying blind. GA4 is fundamentally different in its event-based tracking model. This guide covers the complete setup.
GA4 vs Universal Analytics
| Feature | Universal Analytics | GA4 |
|---|---|---|
| Tracking model | Session-based | Event-based |
| Bounce rate | Standard metric | Replaced by Engagement Rate |
| E-commerce tracking | Enhanced E-commerce | GA4 E-commerce |
| Cross-device tracking | Limited | Built-in via User ID |
| Predictive analytics | No | Yes |
| Data retention default | 26 months | 14 months (extendable to 26) |
Step-by-Step GA4 Setup on WordPress
- Create GA4 property in Google Analytics — set Singapore timezone and SGD currency
- Copy your Measurement ID (G-XXXXXXXXXX)
- Install via Google Site Kit plugin or Google Tag Manager for full control
- Enable Enhanced Measurement in GA4 data stream settings
- Link GA4 to Google Search Console in admin panel
- Mark key events as Conversions: form_submit, whatsapp_click, phone_call_click
- Verify data flow in GA4 DebugView Realtime report
Essential Custom Events for Singapore Businesses
| Event | What It Tracks | Setup |
|---|---|---|
| whatsapp_click | WhatsApp CTA button clicks | GTM click trigger on wa.me links |
| form_submit | Contact form completions | GTM form trigger |
| phone_call_click | Mobile phone number taps | GTM click on tel: links |
| scroll_depth_75 | High-engagement page reads | GA4 Enhanced Measurement auto |
At iDesignyour.site, every site we deliver includes full GA4 setup with Singapore-specific conversion tracking. Get properly tracked.
